Tag Archives: Social Mention

Hootsuite Vs Tweetdeck

1 May

These two tools have some shared benefits: keep on top of what’s going on with customised and easy to manage columns; reply, re-tweet and and direct message with a click; download a mobile phone application, and manage multiple accounts on Twitter or other social networks. The differences between HootSuite and TweetDeck are subtle, but may be key to which application you choose; read on for our comparison. The stats are interesting. These graphs are on the basis of Social Mention, Google Tends and Twitter Counter

Social Mention

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information. Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.


Sentiment is the ratio of mentions that are generally positive to those that are generally negative.


Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.


Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

Number of Twitter Followers 

Google Trends

Google Trens for Websites is tool that lets you compare the relative popularity of up to five websites.

tweetdeck.com    hootsuite.com

 

Advantages

  • Pop-up notifications: TweetDeck is a computer program which can run in the background and keep you updated throughout the day, great for keeping up your tweeting throughout the day without referring back to Twitter.
  • Link with other social networks: as well as Twitter you can link to Facebook, Myspace and LinkedIn.
  • Manage multiple accounts in one window
  • Auto-shorten URLs
  • Simple interface: of course the standard grey and white colour scheme is down to personal taste, but the layout is simple, fast and uncluttered.
  • Unlimited columns: this is a major advantage for TweetDeck, with as many columns as you like of mentions, real-life friends, business contacts, industry leaders, search phrases you are watching – as well as standard friends, replies and direct messages.

Disadvantages 

  • Statistics: statistics can be viewed through bit.ly or your chosen URL shortener (see Settings), but this requires a separate username and password.
  • Reliability: it can be a bit flaky sometimes, and you may find you miss a tweet or  mention which simply hasn’t shown up in TweetDeck

Advantages 

  • Website: although there’re no pop-up notifications, the website platform is arguable better as there’s no downloading, less computer power and you can log in anywhere.
  • Schedule tweets: schedule your tweets or status updates for other accounts (and also save them as drafts) – great if you  want to post a link to a blog post over the weekend for example.
  • Link with other social networks: link to Facebook, LinkedIn, WordPress and Ping.fm (through it you can update Myspace and LiveJournal).
  • Statistics: this is HootSuite’s major advantage with well-presented and easy to view link tracking and analytics  – though beware as you’ll need to ensure you shrink all your URLs with the Ow.ly shortener first.
  • User management: this aspect is crucial for businesses for whom security is important, with the option of multiple usernames and passwords for one Twitter account – initials can show with updates and HootSuite can keep track of timezones.
  • Reliability: many users comment that HootSuite seems to update more regularly, or at least consistently.
  • Lots of columns: Limit of columns in a tab is 10. With that said, if you want to add more than columns, you can create a new tab for them. On the matter of tabs, you don’t need them to view multiple accounts: for instance, you can organize all your home or news feeds in one tab, and all your sent status updates in another. The sky is really the limit as far as how users choose to organize their tabs.

The disadvantages of HootSuite

  • Phone application isn’t free: but don’t be surprised if a free edition is released soon – see comment from Hootsuite below
  • No auto-shortening: there’s a separate box if you want to shorten your URL – annoying if you want to make use of statistics. 
  • Clunky interface: this one is perhaps down to personal taste, and HootSuite is certainly big, bold, colourful and perhaps more in-keeping with the actual Twitter website. However, you need to use tabs if you want more than 10 columns and what with no auto-shortening and limited columns HootSuite is overall a bit more clunky to use.
TweetDeck is excellent for real-time use when you want to keep consistent with your conversations and it’s no headache to use with a user-friendly interface. On the other hand, HootSuite is more functional in a number of ways such as user management, scheduling and statistics, and it definitely takes the biggest step towards creating a highly usable Twitter application for businesses. Overall I’m veering toward TweetDeck as it succeeds in making Twitter such an easy to use tool.

From  Siliconbeach Training

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The Inbound Marketing Methodology

9 Mar

Here is the methodology : create remarkable content, optimize this content for search engines and humans, promote it strategically and analyze the results. I’m going to touch upon each of these points one by one, and hopefully give you some actionable takeaways that you can apply to your marketing, starting with creation of content.

The Secrets of Content Creation

Content can come in various shapes and forms. It can be blogs, e-books, white papers, video and photo. For example, produce tons of content, and that’s the value we offer for visitors to convert them into leads. That’s how we keep their interest in our resources and, ultimately, in our product.

But many marketers are actually afraid of the workload associated with content production. Yet this doesn’t have to be the tack of one person in your organization. Think about ways in which you can crowdsource content and then re-package it. For instance, a podcast can be a series of blog posts, which can eventually become an e-book, and that’s something we are planning on doing.

Something else that you need to be aware of when you’re creating a lot of content is where you can publish it. Publish on various channels, and make sure you optimize for those different channels. But just to illustrate the importance of content creation, here is another piece of data. Companies that blog generate 55 percent more visitor traffic. You might be wondering, why is that?

Blogging allows you to talk about topics that are more appealing to people and allows you to make more interesting correlations. You can use long tailed keywords, you can attract more inbound links and you can use the comments section to generate conversations.
Your blog helps you become more interesting on social media as well. Take the content that you create on your blog and you share it on Facebook, on Twitter and other networks. The way to transform our blog readers into leads is by using calls to action at the end of each of our blog posts. Go to blog.hubspot.com and check out our articles there. Each one of them has a CTA, which stands for call to action, and you will see how each of our blog posts is consistent with the CTA used in that blog post. For example, if you read an article about social media, you might see a call to action about this social media webinar. That’s one way to think about it and one way you can generate leads off of your blogs.

Optimizing Content

The second step in our inbound marketing methodology is optimizing your content. Optimization really includes two elements: on-page optimization and off-page optimization. So on-page search engine optimization (SEO) refers to the elements on your site such as page title, meta tags, descriptions, and alt tags. Off-page SEO, on the other hand,

refers to the number of inbound links you can accumulate, and they will basically elevate you in the eyes of search engines, and place you high on the results pages. If you really want to get granular, you can look at the different SEO elements on your page. They need to be consistent: the same keywords should be present in the page title and the URL, and the description.

If you are curious about how your website is performing, if you have all those elements and if they’re working, you should check out HubSpot’s Website Grader which has ranked over 3 million sites and helped them to improve how they rank in search engines. So go ahead, rank your website and tell us how you’re doing.

Content Promotion

The third part of our inbound marketing methodology is promoting your content. Once you start creating really valuable and remarkable content, you will should think about ways in which you can share it.

Another piece of data that I wanted to share was–companies that blog get 79 percent more Twitter followers than companies that are not blogging. That’s definitely no coincidence. If you have something meaningful to write about on your blog, you will be more interesting on social networks, such Twitter and Facebook, LinkedIn, Foursquare, and so on.

So where can you share that content? What are the channels that you can utilize? You should really experiment with that part because it can differ from business to business. But here are a couple of more general ideas:

Include the Facebook “Like” button in your e-books, blog posts & emails
Schedule tweets for already existing content
Maximize the traction you are getting from email marketing by testing different subject lines

Analyzing Results

The last part of the inbound marketing methodology that we really care about.
Creating content, optimizing it and promoting—that is all great. But in order to improve results and replicate success, you will need to be constantly measuring results. To do that, you need to track not only the number of visits you’re getting, but also the number of leads.

Some useful Tools

  • Engage Your Customers. Ask Questions. Get Feedback with Twtpolls
  • Receive regular email alerts of tweets containing your brand, product, service with Twitalert
  • Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity with SocialMention

Create your own Social Media measuring ToolKit with oneforty

From Prospect to Evangelist- Optimizing Relationships with Social Media, HupSpot