Tag Archives: Retailers

Like Vs Send Button

28 Apr

According to new statistics  collected just under 65 million Facebook users are liking things on a daily basis through Facebook. While more than 20 million users interact with Facebook for iPhone, this is currently the most active interaction on Facebook.

  • Like alone is on over 2.5m websites just about a year after it’s release
  •  “50% of our active users log on to Facebook in any given day”, and given that that would suggest that approximately
  • 26 percent of users like items once they login to Facebook each day.

(http://www.facebook.com/allfacebook) 

Here are three benefits that you can enjoy from having the Facebook “like” button visible on your pages.

1. You add credibility to your website content. When your site is associated with other important trustworthy site people automatically associate your site as trustworthy. Facebook has built trust with people. When they see facebook logot and like button on your there is a feeling of assurance and legetamacy.

2. Your content can go viral. Word-of-mouth advertising is powerful tool which is keeping social network alive.  When someone clicks on the “like” button on your page

  • It will show in that person’s Facebook newsfeed.
  • Everyone who is included in that person’s Facebook friends list will be able to read that newsfeed.
  • If they click on the link that leads back to your website and hit the “like” button as well, you will create a word-of-mouth avalanche.

It is good to imagine the surge of traffic this generates.

Like, Share, Send -why do we need another Facebook ‘button’?

Send allows a FB user to privately (not reflected on their wall, but does use the FB message system for on-FB and normal email for off-FB addresses) send a link to some content.

Here’s a round up of each button in case you are confused:

Like – Consumer Likes the content.  The Like shows up on the consumers wall and allows the retailer to message them going forward. (Just like Liking a Page).  Likes also show up in profiles and can be used for promoted stories.

Share – Consumer shares the content – they broadly publish it to their wall and/or a group or list of friends.

Send – Consumer sends the content to a list of FB users and/or non-FB email addresses.

How does Send work?

Here’s a brief four-step walkthrough of how Send works on a content site – The Washington Post.

Step 1 – Consumer sees the Send button around the content

Note in this implementation the send is to the left of Like.

Step 2 – Consumer clicks Send, an interactive pop-up appears

Step 3 – Consumer enters FB-friend, group or email addresses as well as message

Step 4 – Confirm and email is sent.

The confirmation appears for literally half a second, but this is what the email looks like when delivered via traditional email.

What does Send mean to Online Retailers?

  • Potential buyer wants to ask friends about a product, but wants to do so in private.  Maybe they don’t want to blast out to everyone they are looking for something or they don’t want to spoil a surprise.
  • A conversation can be started around that product on and off facebook in private
  • The buyer purchases the item based on friends feedback.

Here’s two pieces of that consumer experience:

  • Send button on an item page cohabitating with it’s BFF Like Button
  • Potential buyer Sends to his friends to get their opinions

  • More options = more sharing = more conversions – seems like a no-brainer.
  • “Send” button is for only the groups, friends or e-mail addresses you choose to share the content with will see it. When you “Like” something, it is available for all your friends to see.
  • From a business’s perspective,  is a “Like” better than a “Send” since more eyes will see the “Like”; however, there is more relevancy in “Send”.
  • The “Like” button builds awareness, but the “Send” button may drive people to action.
  • When you choose to “Send” an item you can add your own message (see screenshot below).    There is more impact for a business to have their products and information shared in context with people who are interested in them.
  • The Facebook “Send” button can be embedded on a web page by itself or adjacent to the “Like” button. Analytics for the new button will be available soon in your Facebook Insights dashboard.

From Channel Advisor

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