Tag Archives: hootsuite

Hootsuite Vs Tweetdeck

1 May

These two tools have some shared benefits: keep on top of what’s going on with customised and easy to manage columns; reply, re-tweet and and direct message with a click; download a mobile phone application, and manage multiple accounts on Twitter or other social networks. The differences between HootSuite and TweetDeck are subtle, but may be key to which application you choose; read on for our comparison. The stats are interesting. These graphs are on the basis of Social Mention, Google Tends and Twitter Counter

Social Mention

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information. Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

Number of Twitter Followers 

Google Trends

Google Trens for Websites is tool that lets you compare the relative popularity of up to five websites.

tweetdeck.com    hootsuite.com



  • Pop-up notifications: TweetDeck is a computer program which can run in the background and keep you updated throughout the day, great for keeping up your tweeting throughout the day without referring back to Twitter.
  • Link with other social networks: as well as Twitter you can link to Facebook, Myspace and LinkedIn.
  • Manage multiple accounts in one window
  • Auto-shorten URLs
  • Simple interface: of course the standard grey and white colour scheme is down to personal taste, but the layout is simple, fast and uncluttered.
  • Unlimited columns: this is a major advantage for TweetDeck, with as many columns as you like of mentions, real-life friends, business contacts, industry leaders, search phrases you are watching – as well as standard friends, replies and direct messages.


  • Statistics: statistics can be viewed through bit.ly or your chosen URL shortener (see Settings), but this requires a separate username and password.
  • Reliability: it can be a bit flaky sometimes, and you may find you miss a tweet or  mention which simply hasn’t shown up in TweetDeck


  • Website: although there’re no pop-up notifications, the website platform is arguable better as there’s no downloading, less computer power and you can log in anywhere.
  • Schedule tweets: schedule your tweets or status updates for other accounts (and also save them as drafts) – great if you  want to post a link to a blog post over the weekend for example.
  • Link with other social networks: link to Facebook, LinkedIn, WordPress and Ping.fm (through it you can update Myspace and LiveJournal).
  • Statistics: this is HootSuite’s major advantage with well-presented and easy to view link tracking and analytics  – though beware as you’ll need to ensure you shrink all your URLs with the Ow.ly shortener first.
  • User management: this aspect is crucial for businesses for whom security is important, with the option of multiple usernames and passwords for one Twitter account – initials can show with updates and HootSuite can keep track of timezones.
  • Reliability: many users comment that HootSuite seems to update more regularly, or at least consistently.
  • Lots of columns: Limit of columns in a tab is 10. With that said, if you want to add more than columns, you can create a new tab for them. On the matter of tabs, you don’t need them to view multiple accounts: for instance, you can organize all your home or news feeds in one tab, and all your sent status updates in another. The sky is really the limit as far as how users choose to organize their tabs.

The disadvantages of HootSuite

  • Phone application isn’t free: but don’t be surprised if a free edition is released soon – see comment from Hootsuite below
  • No auto-shortening: there’s a separate box if you want to shorten your URL – annoying if you want to make use of statistics. 
  • Clunky interface: this one is perhaps down to personal taste, and HootSuite is certainly big, bold, colourful and perhaps more in-keeping with the actual Twitter website. However, you need to use tabs if you want more than 10 columns and what with no auto-shortening and limited columns HootSuite is overall a bit more clunky to use.
TweetDeck is excellent for real-time use when you want to keep consistent with your conversations and it’s no headache to use with a user-friendly interface. On the other hand, HootSuite is more functional in a number of ways such as user management, scheduling and statistics, and it definitely takes the biggest step towards creating a highly usable Twitter application for businesses. Overall I’m veering toward TweetDeck as it succeeds in making Twitter such an easy to use tool.

From  Siliconbeach Training