Inbound Marketing Training

Brian Halligan, CEO & Founder of HubSpot, coined the term inbound marketing, in the newer of the two senses. Inbound marketing involves getting found by potential customers through search (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as “old marketing” or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc. Inbound marketing, or “new marketing” and modern marketing, is a response to the recent change in consumer behavior. People are more in control of what information they receive and how. Rather than interrupting people to get their attention with emails, cold calls, commercials, etc. (outbound marketing), inbound marketing relies on the principle that visitors find and come to you. In outbound marketing, the company is in control. Using inbound marketing, the customer is in control. 

Inbound Marketing Certified Professional Training is provided by Inbound Marketing University. I have completed & passed this training .  The training was interesting and based on the practical experiences of the professors

The Inbound Marketing Certification acknowledges the recipient’s proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. This is a must training who is working or wants to be as a internet marketer. 

Those who pass the exam will be Inbound Marketing Certified Professionals. Certified Professionals receive a badge on their InboundMarketing.com personal profile (see example), authenticated certification badge HTML code that can be posted to a website or blog, a certificate, and monthly “marketing perks.”

The program includes 18 classes, including reading assignments and optional homework assignments to walk you through each step of inbound marketing. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive online certification exam with a score of 75% or higher.

As a Inbound Marketing Educator, we can offer you excellent  teaching to become a better marketer with Certified Inbound Marketing Professional Qualification with up-to-date training material provided by IMU.

You can find  training classes below or at training page in IMU website. If you wish to know how this training has helped others please go through these testimonials.

1: How to Blog Effectively for Business
Ann Handley &  Mack Collier, MarketingProfs

2: Crash Course in SEO
Brian Whalley, HubSpot 

3: Social Media & Building Community
Chris Brogan, New Marketing Labs

4: Developing a Keyword Strategy 
Michael Briggs, Website Publicity

5: Viral Marketing & World Wide Raves
David Meerman Scott New Rules of Marketing & PR

6: Advanced SEO Tactics
Rand Fishkin, SEOmoz

7: Calls to Action & Landing Page Best Practices 
Jeanne Hopkins, HubSpot

8: Inbound Lead Nurturing
Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Eric Groves, Constant Contact

10: PR for Inbound Marketing
Todd Defren, SHIFT Communications

11: Twitter for Business
Laura Fitton, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Avinash Kaushik, Google, author ofWeb Analytics 2.0

13: Social Media for Big Business
Paula Berg, Southwest Airlines,  Linhart PR

14: The Science of Social Media
Dan Zarrella, HubSpot and The Facebook Marketing Book

15: Enchanting Your Prospects
Guy Kawasaki, AllTop and Enchantment

16: Social & Mobile Marketing
Jamie Turner, The 60 Second Marketer

17: Internet Marketing Comprehensive Review
Mitch Joel, author of Six Pixels of Separation

18: Inbound Marketing Exam Review
Mike Volpe, HubSpot


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