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What did I learn from Social Media Course by Barry Watson ?

25 Apr

You learn one thing everyday. You will find below the result for the day which went very quick with my head buzzing ! 

Create Quality Fan Page – Facebook

The main purpose of a Fan page is to provide what you can offer to people who like your page and why it should matter to them. With new tool “profile builder” a Mini website can be created with Blog, Twitter Updates, Events, Contact Information and many more.  Example: Let Us Be Social

Register yourown domain name – Blogging

Using a sub-domain (ex: myblog.typepad.com) is one the blogging blunder. Even if you decide to use one of the many popular free blogging services, you should register your own domain name.  There are many reasons for this, but the most important is control over your website URL.  This is one of the few decisions about your blog that is going to be difficult to fix later.

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This was not seminar topic this came to my mind while I was there

Request Reviews/ Testimonials – Face book

Testimonials may be one of the most important and powerful tools for sale. What others experienced, how they feel about the experience and the positive recommendation provided, by someone who has satisfactorily concluded a sale. People want to hear what others have experienced.

Customer Engagement – Social Media

Social Media is all about customer engagement. Most people jump into the band wagon without any strategies. To engage a customer it is very important to converse with customers rather than product offers. The trick is to be helpful so which in turn builds trust but take a note that the results can be seen only in the long run.

Automation Tools – Social Media

Automation, when used in moderation, makes social media more manageable and you can concentrate more on marketing than tools. You can get these tools easily and mostly free from oneforty 

Target Your Audience – Twitter

Rather than collecting “stamp” there is Twellowhood with which you can

locate Twitter people in your neighbourhood who you can connect with. You can use it Like Yellow Pages searching businesses by Categories, see profile based on their industry. As a small business you need “people” which Twellow gives unlike twitter search which give tweet results.

Twitter Search  provides mining the amazing real-time stream of information going in Twitter. You can find keep up-to-speed on social networking, Find all the people who are not talking about you directly, Get all reactions across multiple twitter profiles , Follow what people are saying about your competitors, Only follow links from certain people, Only get the new info about a topic,  Find all shared pictures about a topic.

Read More Twitter Marketing Tools

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How To Use YouTube For eCommerce

16 Apr

How to Use YouTube To Increase Sales

youtube logoI decided one Saturday afternoon to put my video camera on a stand, set up a table, and show my customers how to fold a bandanna. Customers would frequently purchase bandannas from my online store and after receiving the bandanna, would send us questions about how to fold the bandanas for that urban look.

Today, the video we created has 160,664 views and resulted in over 10,821 sales transactions! This is all from 1 video that took 30 minutes to make.

Why Video?

For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format. When you write you want to make your content very conversational and engaging – and you know how hard it can be. If you are not a professional writer, the blank page can be scary.

Most of us have a video camera and when you talk to the camera like a person, you easily come across as conversational. The use of images, voice, and narration makes videos the perfect tool and an easy solution.

What Should I Record My First Video About?

Like the blank page for a writer, you still need to craft content for your video. Where do you start? I think that is easy: simply take the top 5 or 10 most frequently asked questions in your business and start there.

All you need to do is sit in front of the camera, read off the question and then answer it on camera. Things like:

  • How your products are packaged
  • What payment methods you take
  • Shipping options / delivery times
  • How to combine orders

Start with the simple stuff. This will make you more comfortable speaking to the camera and you get the bonus of never having to answer that question again for your customers. If they email you the question you can now simply point to the video link. Easy win.
Read more at HubSpot Blog 

Becoming Local Marketing Expert

19 Mar

Are you using online channels to leverage the power of local marketing? Optimizing for geo-targeted keywords is great for SEO purposes, but might not be enough to stay competitive.

As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.

Sign up for our webinar to become a local marketing expert! This webinar will show you the keys to local marketing success, including:

  • Local SEO Optimization
  • Incentives for Customer Acquisition
  • Rewarding Loyalty
  • Community Building
  • Bridging Online & Offline Marketing

View How to Become Local Marketing Expert from HubSpot

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