So, what is Bit.ly ?

7 May

bitly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier.bitly can be accessed through our website, bookmarklets and a robust and open API. bitly is also integrated into several popular third-party tools such as Tweetdeck, Seesmic Desktop. Immediate tracking stats are available after users shorten their long links with bitly by clicking on the “Info+” link on bitly, or just adding a “+” sign to the end of any bitlylink (for example, http://bit.ly/n0og+).

What can you get ?

Tweetdeck auto shorten URL when you are interacting with social media which can be analysed in your bit.ly account. These are the information you get:

Public Timeline

  • Shows you bit.ly links and if you toggle  you will be able to see the content of your link.
  • InfoPage + shows number of clicks on your link with details of who is talking about the link in twitter
  • Clicks X out of Y shows the number of clicks that your bitly link specifically generated. The bottom number is the total number of bitly clicks generated for all bitly links created for that URL as a whole, for example: 100. So if you “30 out of 100” next to your link, that means the bitly link you created generated 30 clicks and 70 clicks were generated by other bitly links (from other bitly users) to that URL.
  • bundles are collections of links you can add, remove and rearrange. Bundles can be easily shared with a bitly hort link on your favorite sites like twitter and facebook. bitly shows previews of link content in a bundle, so you can see site content before clicking through to the source. Illustration

Analyse

The top graph shows you Click summary within the time line you selected. This helps to understand how popular your links are ?

Users click bitly links from different clients. This graph shows you the details with referring site details. This should be helpful for you to understand where your link is popular.

Your client base is visible with this graph. You are clearly doing something wrong if you are getting more clicks from the country which is not your target.

Bit.ly analysis helps you to find out:

  • If your clients are listening to you
  • How popular your links are
  • What sort of site you are being referred from
  • If you are reaching your target country
You can get a lot out of Free version but it might worth looking at Enterprise version.
Bit.ly is one of the most popular link shortening services, and rightly so: it is stable, easy to use, and has pretty looking statistics. One thing Bit.ly does not do is export data.There is simple no other Bit.ly exporter out there.

The Bit.ly Exporter plugin allows you to export up to three years of daily click data for your links. This allows you to analyse click data like you always wanted to! All you need is WordPress.

In the backend, you get:

  • A nice graph of clicksBit.ly export to wordpress
  • A table of click data for the requested period
  • A summary of stats for the period requested (see screenshot below)
  • Support for bit.ly, j.mp and any pro/custom links by Bit.ly
  • # of Clicks
  • Timestamp
  • Date (formatted)
  • Day of Week
  • Week #
  • Month #
  • Year
  • Days Since Export

The exported CSV includes:

  • # of Clicks
  • Timestamp
  • Date (formatted)
  • Day of Week
  • Week #
  • Month #
  • Year
  • Days Since Export
There are various apps developed with bit.ly. You can find list in Bit.ly Labs.  There are others like bit.ly available. This Chart will give you idea which one is best for you   Chart. Google has its own shortner which is not mentioned in this chart. There is debate if it faster than others ?
It can be quite confusing which one to use and probably this is the most important question. Use the one you are comfortable with and that fulfils your analysis requirement.
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