Pictures speaks for themselves so I have tried not to talk much on these charts. These free tools are great to monitor your social media performance and give you an insight what really is going on. The numbers are only “numbers” I would give importance on what comparative analysis between the time period and between the two different brands so that you know if you are doing things right and take corrective action to better yourselves.
I have taken two councils Torfaen and Caerphilly and have shown their social media performance in charts which I find rather interesting.
The Klout Score measures influence based on your shared information or how you react with others. Every time you create content or engage you influence others. This is one of the important number that will show you if you are doing things in the correct direction. Klout has bunch of metrics which gives you a Klout Score !
Network Influence is the engagement level of your audience. The way that you can measure engagement is by likes, comments, lists, follows, @messages and retweets. It should be understood that each time a person does one of those things, it is a statement about how great your content is. It is not a simple thing to capture the attention of influencers and people who succeed at this definitely are sharing amazing content. The Network Influence should answer the following questions:
- How influential are the people who follow your lists?
- What sort of influence do the people who list you have?
- How influential are your followers?
- How much influence do your retweeters have?
- What sort of influence do the people who contact you have?
The Amplification Probability is the probability that people will read you content and will take some action as a result. It has to do with your ability to create compelling content that causes other people to respond quickly and positively and to share what you have given them widely. Amplification Probability is broken down in the following manner:Velocity: 1. What is the likelihood that your content will be retweeted? 2. Do the same people retweet your content each time or are new people also retweeting your messages as time goes on?
Engagement: 1. Are you participating in discussions? 2. What sort of diversity does your group of followers have?
Activity: 1. Are you tweeting the appropriate amount for your audience? 2. Are your tweets of high quality (are you getting new followers, @replies and retweets)?
As was stated above, True Reach is t he size of your engaged audience. Non-essential accounts (accounts that are not active or spam accounts) are not included in True Reach. Only the accounts that you actually influence are taken into consideration. To look at True Reach in more detail, it is broken down in the following way:
Demand: Demand is the number of people you follow to build your number of followers and how often those people you follow return the favor.
Reach: This is how interesting your content is and whether it is substantive enough to increase your audience members, how widely your content has been shared, and how many people are adding you to their lists and whether those lists are being followed.
These topics show your influential areas. It shows clearly what you are talking about !