Why use Facebook for business

26 Apr

Facebook currently has over 845 million active users[1], and that number continues to grow steadily. According to Compete.com, it is currently the second most popular website in the world (behind Google) in terms of unique visitors, and according to ComScore, the most popular social network overall.

The number of Facebook users in the UK has reached 38 million, more than half the population of the country. [2]  Some 45% of online shoppers in the UK have ‘liked’ a brand and of those, 24% said they were more likely to buy from the brand[3]. Here are some interesting stats based on Google Ad planner and ComScore. These will help you to understand why it is right to do business on Facebook.

Read More……  or Join workshop on 26th May, 2012 at Digital Hub, Blaenavon 

[1] Facebook Newsroom

[2] Google Ad Planner

[3]Almost half of UK consumers ‘like’ brands on Facebook:  Internet Retailing Magazine


Leverage your Performance with Google Tools

13 Oct

1. Adwords

Yes, these could be expensive when not used strategically but they proven to be very effective. Wise use of ad words with correct landing page generate good quality leads. They are also very effective when used parallel with Facebook ad. They don’t help organic search but I have known better organic search when ad words  are implemented.

2. Docs

Get yourself organised in a collaborative way in your business. Get insights from your colleagues. Sharing your docs with google help get out of the box information. The best bit is Google Docs shows you the changes that occurred in the documents. 

3. Keyword Tool

This tool helps you to find out the popular word locally or globally. Use this tool to write a SEO friendly blog. It is obvious that it is used for Ad Words.

4. Alert

Keep track of what your competitor is doing. Keep track of your industry changes. Create a google alert and have it delivered direct to your inbox. 

5. News

Knowledge is POWER. Keep and eye on what is happening  in your field with Google News.

6. Google Reader

Use the Reader to get your RSS subscribed at one place. This is the best way to listen blogs.

7. Places

The best free advertisement tool. Try to complete the profile and get visibility locally. Get your customers to review your service. This will be your asset to last forever !

Some Tools to monitor your business.

13 Aug

Pictures speaks for themselves so I have tried not to talk much on these charts. These free tools are great to monitor your social media performance and give you an insight what really is going on. The numbers are only “numbers” I would give importance on what comparative analysis between the time period and between the two different brands so that you know if you are doing things right and take corrective action to better yourselves.

I have taken two councils Torfaen and Caerphilly and have shown their social media performance in charts which I find rather interesting.


The Klout Score measures influence based on your shared information or how  you react with others. Every time you create content or engage you influence others.  This is one of the important number that will show you if you are doing things in the correct direction. Klout has bunch of metrics which gives you a Klout Score !

Torfaen Council Klout Score

Klout Score Explained

Caerphilly Council Klout Score

Network Influence  is the engagement level of your audience. The way that you can measure engagement is by likes, comments, lists, follows, @messages and retweets. It should be understood that each time a person does one of those things, it is a statement about how great your content is. It is not a simple thing to capture the attention of influencers and people who succeed at this definitely are sharing amazing content. The Network Influence should answer the following questions:

  • How influential are the people who follow your lists?
  • What sort of influence do the people who list you have?
  • How influential are your followers?
  • How much influence do your retweeters have?
  • What sort of influence do the people who contact you have?
Network InfluenceThe Amplification Probability is the probability that people will read you content and will take some action as a result. It has to do with your ability to create compelling content that causes other people to respond quickly and positively and to share what you have given them widely. Amplification Probability is broken down in the following manner:Velocity: 1. What is the likelihood that your content will be retweeted? 2. Do the same people retweet your content each time or are new people also retweeting your messages as time goes on?
Engagement: 1. Are you participating in discussions? 2. What sort of diversity does your group of followers have?
Activity: 1. Are you tweeting the appropriate amount for your audience? 2. Are your tweets of high quality (are you getting new followers, @replies and retweets)?Amplification Probability

True Reach

As was stated above, True Reach is t he size of your engaged audience. Non-essential accounts (accounts that are not active or spam accounts) are not included in True Reach. Only the accounts that you actually influence are taken into consideration. To look at True Reach in more detail, it is broken down in the following way:

Demand: Demand is the number of people you follow to build your number of followers and how often those people you follow return the favor.
Reach: This is how interesting your content is and whether it is substantive enough to increase your audience members, how widely your content has been shared, and how many people are adding you to their lists and whether those lists are being followed.

True Reach

These topics show your influential areas. It shows clearly what you are talking about !

Influential Topic

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